Selling Art without Selling Out: Audio Article
This episode of Keepin’ It Local is very different. The first reason for this is simple necessity. The polar vortex and heavy snows have forced us to keep rescheduling interviews. But the other reason is simply that one of our goals for 2019 is to start helping local musicians with various aspects of outreach and promotion.
My original idea was to write an overview of how I applied my marketing training to PyleStyle Events. But then I decided to take a different tack. I wrote an article that’s basically what I wish someone had taken me aside to tell me when I was a young aspiring novelist. Back then, I hated the idea of marketing my work too. And I still do. But that’s only when I’m thinking of marketing the way it’s conventionally thought of.
Fortunately, I’ve learned a thing or two since then. It may all be old hat to you, but I hope you find something worthwhile in it. Anyway, the length got to be a little unwieldy, so I figured I’d record an audio version. And, since we needed a podcast episode, well… two birds.
If you’d prefer the written version, I’ve posted it on From the Bandstand. As always, let us know what you think.
Alicia and Dennis talk with the Pros behind Picked by the Pros, the annual fundraiser for WBOI. Also featuring Katy Anderson, who gives some event teasers along with some insight into what the event means to our local NPR affiliate.
Alicia and Dennis talk to the Mad Scatter, Trinell Armour, about how she got into the jazz scene, the musical projects she’s working on, and the role music plays in her life.
Dennis and Alicia interview Paul about his Monthly Muso Nights at the Ruin, his work with Random Change and other groups, and why it's important for artists to get out to shows if they want to make it in the industry.
Dennis and Alicia interview Grim Reaper Guitarist and Content Writer Nick Bowcott about how the music industry has changed over his career, the upsides and downsides of social media, and what true success looks like.
Dennis reads his latest article about how Trump succeeds on social media, not because his tweets are so high-tech or clever, but rather because he does things off social media that make his posts arresting.
Dennis and Alicia talk to vocalist, guitarist, and songwriter Damon Mitchell about his new album, his upbringing with music, and his thoughts on the Fort Wayne music scene.
Many artists of all stripes are reluctant to promote themselves because they hate the very idea of marketing. But maybe that's because they have the wrong idea about what good marketing entails.
Dennis interviews Alicia to get a progress report on their business. They discuss the original vision for the company, what some of the biggest disappointments and accomplishments have been, and what she has in mind for the future.
Alicia and Dennis talk to Jon about playing for weddings and other events, how he got into the music-booking business, and what he thinks about the Fort Wayne music scene.
Alicia and Dennis talk to Neso (aka Colin Mick) about his first album, which he's releasing while still a high school sophomore. Colin was once a student of Alicia's, and you'll hear right away what sets him apart from other aspiring musicians his age.