The Social Media Marketing Mistake President Trump Can Help Artists and Musicians Avoid

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For this episode of Keepin’ It Local, we’re bringing you another audio article, this one about social media marketing. Once again, our goal is to help local musicians promote their work by sharing what we know about the various elements of digital marketing strategy.

Now, if you’re hoping to hear about my true feelings about our president, I’m afraid you’ll be disappointed. The article is about how too many artists, musicians, and small businesses focus on clever or high-tech social media posts, not realizing that without building a following first, they’re wasting their time and resources. Trump’s tweets are simple, emotive, and low-tech, and yet he has a presence any artist should envy.

How does he do it? Take a listen and find out. And then—as always—let us know what you think.

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